Some YouTube's most popular videos right now are targeted towards kids and creators are using specific keywords to do so.
Talent manager and president of Night Media, Reed Duchscher, spoke to Business Insider about what keywords his clients use to attract views. A recent study from the Pew Research Center found that videos with keywords like"prank" or"Fortnite" in the title receive five times the views as videos without those words.
Talent manager and president of Night Media, Reed Duchscher, spoke to Business Insider about what keywords his clients use to attract views. A recent study from the Pew Research Center found that videos with keywords like"prank" or"Fortnite" in the title receive five times the views as videos without those words.
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