How YouTube star Mr. Beast, who has 22 million subscribers, maximizes video clicks with keywords and compelling images
The difference between what Duchscher's talent does and"clickbait," or a form of false advertisement with the purpose of attracting a viewer, is that his clients follow through with what they promise in the title, he said.
Some creators will use over-dramatized titles and thumbnail images to draw in viewers, but the video itself doesn't represent what's suggested. "Last year I scrapped almost one out of every four videos I filmed," he wrote on Twitter."This year we've been pretty good about making videos I'm happy with but recently I've scrapped 3 massive videos that took dumb amounts of time. They all had insanely good clickbait but the content was average."
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