YouTube's ad lengths are exceeding typical limits, with some users facing unskippable ads lasting for minutes or even hours. Is this a deliberate tactic to combat ad blockers or a technical malfunction?
YouTube ads are increasingly encroaching on users' viewing experiences, with some encountering unskippable ads stretching for minutes, even hours. While typically capped at 15 seconds on mobile and 60 seconds on TV, certain users have reported enduring ads lasting over an hour.
This phenomenon has sparked debate about whether YouTube is intentionally serving excessively long ads as a deterrent against ad blockers or if ad blockers themselves are malfunctioning, concealing the 'Skip' button while failing to block the ads. Some speculate that YouTube might be detecting ad blockers and retaliating with unusually long, unskippable ads. Others propose that ad blockers might be inadvertently causing the issue, blocking the 'Skip' button but not the ads themselves. However, even users without ad blockers have reported encountering extended unskippable ads, suggesting a broader issue. One user shared a particularly frustrating experience, encountering a minute and 28-second unskippable ad, significantly longer than the typical ad length.When contacted for comment, Google emphasized the crucial role of ads in supporting creators and sustaining the platform. YouTube denied any intentional practice of serving excessively long ads, attributing such occurrences to potential ad blocker interference, which can disrupt playback and lead to abnormal ad experiences. The platform maintains that unskippable ads are typically limited to 15 seconds on mobile and 60 seconds on TV. This ongoing debate highlights the growing tension between content creators, advertisers, and users regarding the length and intrusiveness of online advertising
YOUTUBE ADS UNSKIPPABLE AD BLOCKERS ONLINE ADVERTISING
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