The NFL's deal with Google's YouTube for 'Sunday Ticket' could drive people back to the classic TV bundle.
Each has paid hefty sums for those rights. Last year, collectively, the four agreed to payFor networks like NBC, CBS and ESPN, they are simultaneously airing NFL games on their fledgling streaming platforms for the audience that has turned away from the pay-TV bundle.
"YouTube in many ways is a very unique and interesting platform," Dhruv Prasad, the NFL's senior vice president of media strategy and strategic investments, said on a call with media this week, "because we have chosen a partner that actually supports, in many ways, our existing distribution with Sunday afternoon and night, and Monday night. We actually think this is a model where this will result in a real benefit with existing partners.
"This is a win for YouTube TV as it serves a larger goal for them getting more subscribers. And in the end, it helps a package of linear channels," said sports media consultant Pat Crakes, noting YouTube also secured the rights "at a good price," to help them bolster their streaming service.
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