The NFL announced a multiyear agreement on Thursday for Google to distribute the package of out-of-market Sunday afternoon games on YouTube TV and YouTube Primetime Channels.
The NFL has had a presence on YouTube since 2015, when it launched its official NFL channel. That has increased to include channels for all 32 teams and 10 official league channels, including NFL Films, NFL Network and Mundo NFL.“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels,” YouTube CEO Susan Wojcicki said in a statement.
Google said in June that YouTube TV, which was launched in 2017, had surpassed 5 million accounts and was the biggest internet-based pay TV service in the U.S. That number includes users on free promotional trials. Even with “Sunday Ticket” moving to YouTube, the price is not expected to substantially decrease due to contracts with CBS and Fox, which carry the Sunday afternoon games.The league also said it would work with YouTube to determine additional ways to support distribution of “Sunday Ticket” in commercial establishments.
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