An interview with TikTok star Addison Rae, gamblers eye esports, and the future of 'paused' brand deals
Esports is attracting major attention from the sports-gambling world, but there are big hurdles to taking bets on pro video game matchesWith most live sports suspended during the coronavirus pandemic, esports has been attracting attention from the sports-betting industry and gambling world.
But taking wagers on pro video game matches is a different business and has its own hurdles for betting operators. "In some cases, it means that it is postponed until the third or fourth quarter, but that can also be a nice way of saying this campaign is not moving forward but there may be another opportunity in the future," said Joe Gagliese, the CEO of the influencer marketing agency Viral Nation.
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