Youthforia is currently facing criticism from influencers and reviewers for its darkest shade that critics have compared to black face paint.
When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options for darker skin tones. Golloria George, a Texas-based beauty influencer with over 1.5 million followers on TikTok, shared why she felt the brand had missed the mark — and an opportunity — in a TikTok video last September that racked up more than 2.4 million views.
And she wasn’t the only one remarking on the brand’s attempt to provide products for darker skin tones, with other content creators calling out the brand and even trying to mix shades together to create lighter options. George told CNN the saga reminded her of not being able to find shades of makeup that matched her complexion when she was younger. “It was a big deal. It was really disheartening,” she said.
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Youthforia criticized by Black influencers over deep makeup shadeKat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at Kat.Tenbargenbcuni.com
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