Youthforia criticized by Black influencers over deep makeup shade

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Youthforia criticized by Black influencers over deep makeup shade
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Kat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at [email protected]

A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions. But now the brand, Youthforia, faces backlash after some Black beauty creators said the new dark shade was reminiscent of black face paint. Golloria George, a Black beauty creator with over 1.

In 2017, Rihanna launched Fenty Beauty to fill the gap in foundation shades, leading to runaway success online and in stores. Yet makeup brands from Tarte Cosmetics to Youthforia have continued to face viral backlash for shade range controversies, typically over brands’ not offering darker shades. But Youthforia’s attempt to make a product for darker skin tones seems to have missed the mark for many beauty aficionados.

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