Kat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at [email protected]
A yarn-woven Garfield, a highland cow and a baby dragon are just some of the cute plush items displayed in the Etsy stores of crochet-pattern merchants. But shoppers at the online store, which specializes in handmade, vintage and unique goods, say the polished final products that appear in the Etsy images aren’t anything like the final products made with the patterns, and that they think the images might be made with artificial intelligence.
Six reviewers attached images of partially created crochet projects with features that didn’t match the product listings. As companies of all sizes grapple with whether or how to use AI-generated media in advertising, consumers are left to figure out what’s real and what’s not on their own. NBC News found more than a dozen Reddit posts with hundreds of comments since May 2023 discussing the rise of suspected AI-generated images used for misleading advertising of crochet patterns on Etsy.
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