Although Yeti has attracted fans like Kim Kardashian and Matt Damon, its marketing is still geared to the serious outdoors types who inspired it
in 2006, they could not have anticipated that their products would be carried and posted to social media by A-list celebrities like Matt Damon, Reese Witherspoon and Kim Kardashian, given shoutouts in songs like Chris Janson’s “Buy Me A Boat” or
become the unofficial mascot of tailgate parties and beach hangs everywhere. Its trendy logo hats are worn by fashion types and sorority members alike. On social media, YetiBut while most brands embrace influencer culture, Yeti is not taking the bait.
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