Peter Suciu writes about the latest trends in social media. His work has appeared in more than four dozen magazines, newspapers and websites. Follow him for the latest happenings in the world of X, Facebook and TikTok.
X doesn't mark the spot for advertisers these days. Since Elon Musk gained control of the social media platform formerly known as Twitter in late 2022, it has seen an exodus of high-profile advertisers.That certainly didn't bring the major brands back, and last week, X filed a lawsuit in the U.S.
"GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances," the group said in a statement Friday."GARM therefore is making the difficult decision to discontinue its activities.
It would seem that X has won a major battle—but it might just cost X the war, and possibly its own survival. If the hope was that it might entice some advertisers to return to the social media platform, it likely misread the proverbial tea leaves.
GARM Advertisers World Federation Of Advertisers Linda Yaccarino Boycott Lawsuit U.S. District Court For The Northern District Of T
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