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The social media platform X — formerly Twitter — is suing a group of advertisers over their alleged mass boycott of the site after Elon Musk's takeover nearly two years ago.The lawsuit was filed Tuesday against the World Federation of Advertisers and its member companies Unilever, Mars, CVS Health, and Orsted. X claims the group's Global Alliance for Responsible Media coordinated a pause in advertising after Musk bought the platform in 2022 for $44 billion.
FROM THE ARCHIVES | Musk says Twitter is losing cash: Advertising is down and debt is highX CEO Linda Yaccarino said in an open letter to advertisers that the lawsuit stemmed from a Republican-led House Judiciary Committee investigation. A report released by lawmakers last month claims to have found evidence that advertisers 'directly organized boycotts' in order to target certain social media platforms.
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