In lawsuit, Elon Musk’s X claims coordinated ‘massive advertiser boycott’ after Twitter takeover

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In lawsuit, Elon Musk’s X claims coordinated ‘massive advertiser boycott’ after Twitter takeover
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The company sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

By Associated PressFILE - Elon Musk arrives before a joint meeting of Congress at the Capitol in Washington, July 24, 2024.

The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

The Republican-led committee had a hearing last month looking at whether current laws are “sufficient to deter anticompetitive collusion in online advertising.”

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