SINGAPORE, April 12 — A pilot study here has found that reusable packaging is commercially viable for e-commerce with three out of 12 participating retailers pursuing the option...
SINGAPORE, April 12 — A pilot study here has found that reusable packaging is commercially viable for e-commerce with three out of 12 participating retailers pursuing the option after identifying potential cost savings.
Another key finding was that incentives alone were not a large enough factor in a customer’s decision to opt in for reusable packaging, though they said that the right incentive can further motivate them. The pilot ran from April to September 2022 with 12 retailers here such as footwear retailers, book sellers, second-hand clothing sellers and bulk food sellers involved in a programme to test the reusable packaging concept.
To help with this problem, some retailers included reminders when they mailed out an order, which helped cut the average time taken for the packaging to be returned by five days. Retailers are also required to make only minimal information technology changes, which can be easily updated with the opt-in function and a link to a frequently asked questions page with instructions on the packaging return process.
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