WGA strike picket lines in front of New York venues for upfront advertiser events kept big stars away from the stage as the TV selling season kicked off. SteveBattaglio has more.
A lengthy strike poses a threat to the annual ad-selling period when a majority of the commercial inventory for next season’s shows are sold. A prolonged shortage of first-run content could be an excuse for buyers to hold back spending and drive down pricing.Even before the strike, the TV industry was seeing signs of a softening ad market amid uncertainty about the broader economy.
Only two actors — Rafael Amaya and William Levy, who both star on shows from NBCUniversal’s Spanish-language network Telemundo — appeared during the presentation of upcoming projects for the company’s media entities, which include Bravo and the streaming service Peacock.Teamsters Hollywood Local 399 boss Lindsay Dougherty has caught the attention of the labor movement with her forceful rhetoric. Her sometimes profane style has drawn out some critics.
The lack of movie and TV stars meant CNBC anchor Andrew Ross Sorkin, NBC News Now newscaster Savannah Sellers and MSNBC host Stephanie Ruhle were pressed into duty to introduce clips of new drama series and movies coming to NBC properties.
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