Jeans collection Bespoke from Wrangler is developed by women for women, with a special focus on the perfect fit based on in-depth research.
has unveiled Bespoke, a new jeans line that was developed by women for women and inspired by a focus on finding the perfect fit.
Wrangler Bespoke, the brand’s most ambitious women’s line to date, was inspired after months of in-depth research to address the challenges of finding the perfect fit — and create the perfect women’s jean.
While these aspects were central to resolving consumers’ fit concerns, we are exploring additional washes and leg openings with future Bespoke collections to further enhance the overall wearing experience. We will continue to speak to the customer and listen to the marketplace to address our female consumers’ changing needs.
SJ: And depending on the denim weight used and the stretch component, how did those factors impact design in addressing the most common fit problems in sizing and discomfort?As sizing and fit were two of the most important concerns among the individuals surveyed, the Wrangler design team kept these priorities top of mind throughout the development process.
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