Naturalizer is launching its largest size inclusive collection to date and unveiling a new ambassador collection.
, chief product officer of the Brand Portfolio at Naturalizer parent company Caleres, the new fall 2024 Contoured Calf collection comes in a range of styles and sizes from 5M to 12XW, plus extended calf sizing in narrow, medium, wide and extra wide.
“Most wide or narrow calf boots are sized up or down straight up the calf without contouring to the leg form,” Baddeley explained. “This creates a gapping. Solving that with design intention was the challenge. Finding details and gussets that are integrated into the design allowing beauty and comfort in equal balance was the challenge and one we believe we solved.”
With this feedback in mind, Caleres has started to offer an extended range of sizes in its other shoe brands including Veronica Beard, Vince, Franco Sarto, Vionic,and Lifestride. “A strategic advantage of Caleres’ Cal-Lab is once an innovation has been perfected it can be optimized within the portfolio and executed in the precise design codes of each brand,” Baddeley said. “But in no brand is it more prominent than Naturalizer, given its heritage and inclusivity mission.
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