Woolmark and Adidas are helping to dress Arctic-bound explorers.
THE ICEMEN COMETH: The Woolmark Company is helping to dress three British polar explorers as they embark on a mission to research how plastic particles impact the chilly waters of the North Pole.
The kit, which is still undergoing endurance tests, made its debut at ISPO, the largest trade fair for sporting goods and sportswear, in Munich on Monday. Research undertaken during the expedition is meant to shed light on how microplastics behave in Arctic water, snow and ice. The Woolmark Company said it worked with the textile innovation studio Byborre to develop a wool-rich base and mid-layer system from technical Merino yarns from the Südwolle Group, to provide “comfort, breathability and enhanced protection” from the elements.
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