Adidas Originals' 'Change Is a Team Sport' film debuts during the Grammys
. The flick focuses on young skateboarder Jenn Sotto as she makes her way among other Adidas teammates including professional gamer Ninja, actor Yara Shahidi, DJ and talk-show host Kerwin Frost, dancer Mette Towley, NBA champ Tracy McGrady, WNBA legend Liz Cambage and more showing the wide of culture influencers enlisted by the brand.
Hill spoke a bit about his vision for the campaign film in a statement. "There's no knowledge without the older generation who did it first," Hill said. "And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity."
Adidas Originals says that this year will include a focus on community growth for the brand, promising to "use the power of teamwork on series of initiatives designed to create and inspire positive change in local communities across the globe." The "Change Is a Team Sport" film will make its broadcast premiere during this year's Grammy Awards on Sunday, marking a major moment of mainstream visibility for the international and niche superstars featured.
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