With shorter games, MLB teams extend beer sales

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With shorter games, MLB teams extend beer sales
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The pitch clock is changing the game-day experience for fans and vendors alike. Some MLB teams are responding by extending beer sales beyond the end of the seventh inning.

In addition to transforming the on-field product, the pitch clock is also changing the game-day experience for fans and vendors alike.

Now, regular-season games are much more like going to a movie. If you want food or drink, you better get there early and load up, because if you leave your seat, you will miss the plot. The liquor stand people [at Dodger Stadium] told me they've never made more in tips because people are forgoing the long beer lines to load up on hard alcohol. The guys walking through the aisles selling hot dogs … now begin their nights an hour before the game starts instead of at first pitch.One would assume shorter games will decrease concession sales.

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