Thanks, pitch clock: Some MLB teams are extending beer sales to combat shorter game times

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Thanks, pitch clock: Some MLB teams are extending beer sales to combat shorter game times
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Some baseball fans don't have to treat the 'Seventh Inning Stretch' like it's last call anymore. To combat shorter games, a few MLB teams are extending beer sales into the eighth inning.

MILWAUKEE, WI - APRIL 01: A fan holding a beer before the game between the Minnesota Twins and the Milwaukee Brewers at American Family Field on Thursday, April 1, 2021 in Milwaukee, Wisconsin. Some baseball fans don't have to treat the"Seventh Inning Stretch" like it's last call anymore. To combat shorter games, a few MLB teams are extending beer sales into the eighth inning.

The Arizona Diamondbacks, Minnesota Twins, Texas Rangers and, fittingly, the Milwaukee Brewers are among the teams allowing fans toThat's a significant change from previous seasons, when most teams would stop selling alcohol after the seventh inning. That policy still exists in 2023. The Miami Marlins and New York Mets are still halting beer sales after the seventh inning, per the AP.The pitch clock has been a rousing success through the first couple weeks of the 2023 MLB season.

If you're a team owner, though, you're probably seeing some negative effects of the pitch clock at concessions. With games being shorter, fans have fewer opportunities to run and grab a hot dog and a beer. Given the breakneck pace of games — compared to the past, at least — fans have even more incentive to stay in their seats and remained engaged in the action. That's likely going to lead to reduced revenue from concessions.

That's a noble reason for halting beer sales, and some teams will have to take that into account when debating whether to lift the seventh-inning policy. For responsible alcohol consumers and customers who took public transportation to the game, extending beer sales into the eighth inning will likely be viewed as a massive win, and yet another positive development of the pitch clock.

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