The European Fashion Alliance issued its 'The Status of Fashion Report' revealing challenges, opportunities for brands as they navigate new rules.
Camera Nazionale della Moda Italiana chair Carlo Capasa and Fédération de la Haute Couture et de la Mode chair Pascal MorandEuropean Fashion Alliance welcomed policymakers and industry members alike for a series of roundtables at the European Parliament
“This is a huge financial burden for the smaller businesses. We need subsidies if there is going to be the right sort of competition with the bigger players in other regions,” Goulay said. McKinsey & Company associate partner Nikolai Langguth noted that 80 percent of European clothing is imported, and said that number rises to 90 percent in the U.S.
The Product Environmental Footprint is a methodology that would assess how companies measure the environmental impact of their products throughout their entire life cycle, from the start of the supply chain through disposal. It’s still in the refining phase, but under the proposed PEF criteria, items made of fossil fuel-based plastics and synthetics are given a higher score because they don’t break down.
Pascal Morand, executive president of France’s federation, also supported a reassessment of the criteria. Maramotti also emphasized the need to support small-scale manufacturers and artisanal workers in two ways. She called for programs to teach craftsmanship techniques to the younger generation, so they are not lost, as well as support for small businesses to comply with the new reporting requirements, to be added the EU agenda.
In the report, the group laid out its manifesto with 10 key points to guide the industry, including cultivating quality rather than quantity, addressing overproduction; positioning fashion as an anchor for creative communities, and growing fashion weeks as cultural events.
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