LoveShackFancy’s European distributor Brama Group is navigating fashion’s slowdown by pressing on with investments and a service-rich strategy.
During a slowdown in luxury and fashion consumption, with sales projected to inch down 2 percent at current exchange rates in 2024 according to a recent
The service-driven and curatorial approaches have been instrumental for growth, Braglia observed. Established in 2001, Brama Group has evolved into the go-to for niche premium and upper contemporary fashion brands looking for a broader European footprint. “I’m going against the grain, retailers will get back to their core job of scouting brands and brick-and-mortar will blossom again,” he predicted.
As for retailers, the company has developed trustful relationships hinged on the number of services it provides under the moniker “seamless commerce.” The latter includes management of logistics, unsold inventory and support with credit.In a sign of confidence, Brama Group has recently upgraded its showroom on Düsseldorf’s Kaiserstrasse, banking on the German market where it has been operating since 2014.
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