BYD has not announced plans to sell the Shark in the U.S., but it has entered countries such as Mexico, where GM, Ford and Toyota sell pickup trucks.
There's a Shark entering one of the greatest profit pools for American automakers globally, as Chinese automaker BYD Auto expands its reach and product portfolio with a pickup truck.
The Michigan-based company digitally and physically analyzes every part of a vehicle, from bolts and latches to seats, motors and battery casings. It then determines how its clients — mainly automakers and suppliers — can improve efficiencies and cut costs in their products.Automakers such as Ford and Toyota that rely heavily on sales of smaller pickup trucks globally have taken notice of the BYD Shark.
"We try to focus on the needs of each individual market and try to be best in town. So that will be the strategy that we have," Toyoda saidmore than more than 10,000 BYD Sharks in 2024. Such sales are expected to increase going forward, especially as the company prepares to expand production. The BYD Shark is expected to help the automaker grow its sales and profits. It's a midsize pickup truck — which has a smaller market in the U.S. compared to globally — with a plug-in hybrid powertrain that combines electric vehicle components such as a battery and electric motors with a small 1.5-liter internal combustion engine.
Some familiar practices and elements include the overall exterior design being similar to the F-150, including its lighting and a pullout tailgate step; the front seat interior design resembling Toyota; and certain production aspects of the vehicle being used from other trucks. Most notably, its frame — the backbone of the vehicle — is dipped in wax. That's a process to reduce corrosion that GM has been doing for decades, according to Woychowski.
For example, some of the battery technologies are placed under the back seats, eliminating storage space, and there are bungee cords to hold up the vehicle's back bench seat when it's folded.
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