Beloved by everyone from Rihanna to Jay Z, these cult watches are on the Most Wanted list.
When Rihanna, the queen of pop, took a stroll in New York while casually revealing a baby bump bedecked with jewellery, I was transfixed. Not by the hot-pink vintage Chanel coat she was wearing, nor even by the revelation of the pregnancy itself, but rather the flash of gold at her wrist which owed its brilliance to her Rolex King Midas,Rihanna had taken her style one step further with a “unicorn” watch.
Genta was also responsible for Audemars Piguet’s Royal Oak, whose magnificent design he first sketched effortlessly on a napkin. When the watch first launched in 1972 it took a while to be loved, but then unicorns are often before their time, and the Royal Oak soon took on a life of its own.
A type of mythology and folklore surrounds hot watches like this, as Daniel Compton, UK general manager of Audemars Piguet, explains. “There have been stories that the Royal Oak was an actual tree in the reign of Charles I of England.” He chuckles. “This is actually not true.” Not all cult watches are beyond all but the one per cent, either. There are some corkers out there for under £5,000, with both personality and pizazz. The new Girard-Perregaux Casquette 2.0 also riffs on the funky 1970s vibe of the original, but now comes in ceramic and Grade 5 titanium in a limited edition of 820.
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