Why half a million people watch me study on TikTok

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Why half a million people watch me study on TikTok
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With exams coming up, students are turning to Yehya's live study streams to revise.

More than 4,000 miles from Surrey, in St Louis, Missouri, 24-year-old Casey Keith tunes in twice a week to help her study for her medical degree.

Yehya's videos stood out in her feed. The whiteboard propped up on his desk urged her to stop wasting time scrolling, and to knuckle down and study with him. "Sometimes it can get difficult and sometimes I'm ready to finish, but just watching him inspires me to keep going." "Before the pandemic it was common for people to study in a library, silently, alongside others, or in a café - gaining that low level of distraction. The pandemic made that impossible for many people," she says.

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