Why SAG-AFTRA’s Streaming Revenue Sharing Proposal for Casts Was Flatly Rejected by AMPTP

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Why SAG-AFTRA’s Streaming Revenue Sharing Proposal for Casts Was Flatly Rejected by AMPTP
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The union would like performers 'to share in the rewards of a successful show, without bearing any of the risk,' the group that lobbies for studios says.

One of SAG-AFTRA’s boldest proposals during its 2023 negotiations was that casts receive a cut of streamers’ subscriber revenues “generated when their [performers’] performances are exhibited on streaming platforms.” The AMPTP claimed that this proposal was discussed “numerous” times and “each time, the Producers emphasized that they had fundamental objections to the Union’s proposal, and asked that the proposal be removed, as it was serving as a roadblock to reaching an agreement.

On the key issue of basic wage increases, the union was seeking an 11 percent increase in the first year and 4 percent in years two and three, while the AMPTP offered a 5/4/3.5 percent combination. This offer, the AMPTP said, was “historic,” arguing that “the last time the Union secured a general wage increase of 5% in any year was in 1988.

The AMPTP disputed this characterization, saying that it offered a “comprehensive” proposal that the union ultimately never responded to. Some of its language, the group said, required companies to obtain consent to use a “digital replica” of a background actor “other than for the motion picture for which the background actor was hired.

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