CEO Ted Sarandos explains why Netflix will not be licensing out its content to rival streamers like some competitors are currently doing.
Netflix CEO Ted Sarandos explains why the company won't be licensing out its shows and movies like other streamers are doing. The streaming market is more crowded than ever, with the likes of Disney Plus, Max, Prime Video, Hulu, Apple TV Plus, and others, all vying for consumers' attention. Netflix remains the most popular streamer overall, however, with a subscriber base that is still significantly larger than its competitors.
"We've always have found that we offer this content to our members in an unbelievable value on Netflix as now. And then, almost anywhere else we put it, there's either a crossover, and they otherwise have Netflix account or have a much smaller viewing base. We think we're taking the right course in terms of offering the content to our members and having it around even after its original run on Netflix.
"When Extraction 2 just did so well for us this past quarter, Extraction 1 popped right back up into the top 10. We’ve seen that a lot with new seasons of shows like when [Bridgerton spin-off] Queen Charlotte hit the top 10, here comes Bridgerton [season] 1 and Bridgerton [season] 2. So, it's a very fluid and dynamic offering in that way. And it's even better, the deeper and richer that library becomes.
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