Why Pixar's new Elemental is bombing at the box office, despite solid reviews
Published Jun 19th, 2023 4:20PM EDTMy Twitter feed felt like it was overrun this weekend with fawning praise from theatergoers who’d ventured out to see Pixar’s new, set in the fictional world of Element City.
That’s where the four elements of fire, water, land, and air live together and where an independent-minded young woman named Ember embarks on a friendship with Wade that “challenges her beliefs about the world they live in,” according toduring its opening weekend posted the second-lowest domestic box office in the studio’s entire history might have some of its fans and executives likewise challenging assumptions about the world that— which also happens to be the first rom-com from Pixar — only...
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