Pixar’s chief creative officer Pete Docter recently told the press that he doesn’t “think of Pixar as making children’s programming.” By the look of box office returns…
’s chief creative officer Pete Docter recently told the press that he doesn’t “think of Pixar as making children’s programming.”
There’s a bigger issue for Pixar: it’s not just youngsters, but general audiences, too, who are rejecting the studio’s theatrical movies. At this rate, the $200 million-budgeted “Elemental” is shaping up to be its third consecutive misfire following “Lightyear” and “Onward.
“It’s more expensive for a family of four to go to a theater when they know they can wait and it’ll come out on the platform,” Docter has since. Now, the studio is attempting to reverse course. In an effort to remind the public that Pixar is once again making movies for multiplexes, Disney shelled out to send “Elemental” to the Cannes Film Festival, where it was greeted with a five-minute standing ovation.
For original films like “Elemental,” it’s been an especially unforgiving movie market. Directed by Peter Sohn, the story is set in a world inhabited by anthropomorphic elements of nature and revolves around a fire element named Ember and water element called Wade.
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