Netflix hopes the polls will foster a communal and shared viewing environment for its subscribers.
“Love Is Blind” bursts with saturated colors and well-framed shots, but it’s simply a layer of artifice that can’t distract from the shoddy script.
“They choose what they want to watch when they want to watch it, and offering these engaging features is just another way to get the diverse set of experiences to them,” said Angela Morgenstern, vice president of product content innovation for Netflix. “It’s really not about hitting a specific metric ...
Although Netflix won’t use the polls to change storylines, the online interactions could create a more communal environment, giving viewers added incentive to keep watching, analysts said.
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