Why NASCAR doesn't retire car numbers:
Retiring those three and adding the No. 24 used by the four-time Cup champion Jeff Gordon would leave 106 numbers, or still plenty to go around. But car owners don’t even want to retire their own numbers, because the champion drivers have establishedThe 48, 43 and 3 are in fonts evocative of the three seven-time champs. And T-shirts and die-cast replicas and other merchandise still sell. Go to a NASCAR event and count up all the 3’s you see sometime.
When Petty retired as a driver after the 1992 season, Petty Enterprises did not run a No. 43 car in 1993. The team switched the STP sponsorship to the No. 44 car and hired Rick Wilson, who then failed to win a race and finished in the top 10 in only one of 29 races. Dale Earnhardt’s famous No. 3 was parked in Cup competition from when he was killed on the last lap of the 2001 Daytona 500 until Austin Dillon, the grandson of team owner Richard Childress, was hired full-time in 2014. Retiring the No. 3 for good was never part of the plan.
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