Why bars and restaurants are shedding 'Sunday Ticket' subscriptions

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Why bars and restaurants are shedding 'Sunday Ticket' subscriptions
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Former Patriots quarterback Tom Brady was unanimously approved by the NFL to buy a five percent stake in the Las Vegas Raiders. Due to Brady’s job as a sports analyst on Fox, however, he does face some restrictions with the purchase, including not being able to attend their broadcast production meetings.

As most NFL fans know, Google’s YouTube replaced DirecTV last year as the exclusive provider of “Sunday Ticket.” YouTube ended DirecTV’s nearly 30-year-long exclusive ownership of the out-of-market games package by paying the NFL $2 billion annually. What’s less known is the YouTube deal only applies to residential homes. DirecTV still provides bars, restaurants, small businesses and hotels with game access — but it no longer has the exclusive rights. That changed last year, too.

Because DirecTV has never shared its customer data with EverPass, it’s possible some establishments are claiming they are first-year customers to get discounts when they’ve actually historically been DirecTV subscribers, according to people familiar with the matter. 2) Some commercial establishments are cutting the cord on pay-TV in general. It’s not just households who don’t see the value of traditional TV anymore.

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