Just six weeks into this NFL season, DirecTV has lost more than 10% of its commercial customers, according to people familiar with the matter.
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. As most NFL fans know, Google 's YouTube replaced DirecTV last year as the exclusive provider of "Sunday Ticket.
The larger the establishment, the higher the price. A bar/restaurant that can fit more than 10,001 people has to pay $306,200 for the season. The streaming version of "Sunday Ticket" can be bundled in with other services EverPass provides, such as Peacock Sports Pass, thePrime Video. So, if you also want to make sure your bar or restaurant has exclusive Peacock sports content and "Thursday Night Football" , this may be appealing. Everpass also offers short-form channels to businesses, such as sports trivia, betting odds and viral videos, which may be appealing to certain establishments.
1) Some commercial establishments are switching to EverPass's internet product. Part of the draw here is that EverPass offers discounts to first-time "Sunday Ticket" customers. Because DirecTV has never shared its customer data with EverPass, it's possible some establishments are claiming they are first-year customers to get discounts when they've actually historically been DirecTV subscribers, according to people familiar with the matter.
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