Roku, which offers its nearly 54 million active account holders tens of thousands of titles, wants to simplify the often fraught process of deciding what to stream. The company’s solution is …
, who is best known for her work as a TV entertainment correspondent, and NFL-player-turned-media-personality Andrew “Hawk” Hawkins. In the free show set to premiere each Thursday, the pair presents their top five titles to watch. Some of the picks will be new releases, while others will be dug up through a mix of datamining and human curation.
“There are thousands of channels on Roku, there are so many things you may not even know you have access to,” brand studio chief Chris Bruss said in an interview with Deadline. He said the show will aim to be “funny and entertaining,” adding that weekly choices are not the payola-type result of promotional spending by streaming providers.
Instead, the environment of the top U.S. streaming gateway gives advertisers an opportunity to make an impression on viewers who are not the usual marks. “If you just go straight to Netflix, then Netflix will tell you what’s new that weekend, and that’s great,” he said.
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