Roku is debuting an entertainment show designed to give the company a new bucket of ad inventory to sell, as well as a vehicle to promote streaming content on its platform. “Roku Recommends” is a 1…
) and shot in L.A., with FOD’s Mike Farah, Beth Belew and Jim Ziegler serving as executive producers.the company’s recent acquihire of Funny Or Die’s branded-entertainment team
Advertisers will not be able to sponsor the weekly titles featured in “Roku Recommends.” But they will be able to purchase timeslots in the show, during which Menounos and Hawkins will discuss a featured promo by a brand . Retailing giant Walmart has signed on as the premier sponsor of the weekly program.
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