It’s time to radicalize the Swifties.
of four sold-out shows at the 70,000-person venue. Last month, she became the first artist to claim every slot in the top 10 of the Billboard Hot 100. She’s a pop star of galactic proportions.If Swift thought the company selling tickets for her tour might screw up the presale, or if it couldn’t keep bots and ticket hawkers out of the queue like it promised, she could threaten to leave.
That’s not what happened, because Swift doesn’t have a real choice in ticketing partners. Ticketmaster controls more thanof ticketing at major concert venues. Big artists that need to play big venues while touring can’t avoid Ticketmaster, even if they want to.
of the league’s stadiums as well. Ticketmaster’s monopoly power means Swift and her fans are stuck with the company’s predatory fees and terrible service.Furthermore, Swift hasn’t been a passive victim of Ticketmaster’s gatekeeping. The “verified fan” deal Swift struck with Ticketmaster in 2017 was ostensibly intended to ensure her concert tickets wound up in the hands of fans, rather than the aftermarket scalpers and bots that had come to plague Ticketmaster’s online purchasing system.
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