Taylor Swift's The Eras Tour crashed Ticketmaster multiple times yesterday, and the Swifties are pissed.
The best chance of securing tickets to The Eras Tour was to enroll in presale through Ticketmaster, called TaylorSwiftTix Presale powered by Verified Fan. Given the high demand for tickets, the presale option operated as a lottery: Anyone could enroll in presale from November 1 to November 9, but only a select portion would receive a special access code via email/text on November 14, which was to be used on November 15.
Enrolling in presale did not guarantee that you would receive an access code and it didn’t matter when you signed up as long as it was within the specified window. While Ticketmaster did say it would favor those who held tickets to Swift’s Lover Fest—which was cancelled due to the covid-19 pandemic—at its core, The Eras Tour presale strategy completely randomized the ticket buying process.
y buyers were ahead of them. When they reached the front of the line, they would be shown a map of the stadium and could select and purchase their seats. Everything appeared to be going smoothly for about 20 minutes, when Ticketmaster began crashing. Outages were reported on Downdetector for the majority of the morning and early afternoon, with a peak at 11:30 a.m. ET. This meant that some Swifties were stuck in a frozen queue indefinitely as the thousands of fans ahead of them purchased tickets, while some were sent to the back of the line as their website crashed.
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