Julie Averbach, author of an upcoming book about Trader Joe's, has visited over 150 locations and shared her insights on what makes the grocery chain so popular. She highlights the unique artwork in each store, the abundance of products, and the elevated presentation of private-label items as key factors.
For the better part of the last four years, Julie Averbach has been visiting as many Trader Joe's supermarkets as possible."If I was ever going to visit a friend in an area that I hadn't been to, I'd make sure to go to the local Trader Joe's," she says."There were certain road trips where I would go to the Boston area or DC and visit 10 Trader Joe's stores in one day, just driving straight from one to the next.
"The packaging and the art and design play an important role in turning these private label products — something that would be perceived as perhaps less expensive and inferior in quality — into something that feels high quality and attractive for a customer," she continues. These decisions help it not only sell groceries, but also to"create the most joyful experience possible for the customer."
Trader Joe's Grocery Retail Private Label Branding Customer Experience
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