Julie Averbach has spent the past four years visiting as many Trader Joe’s as possible while researching a book about the grocery chain.
For the better part of the last four years, Julie Averbach has been visiting as many Trader Joe's supermarkets as possible."If I was ever going to visit a friend in an area that I hadn't been to, I'd make sure to go to the local Trader Joe's," she says."There were certain road trips where I would go to the Boston area or DC and visit 10 Trader Joe's stores in one day, just driving straight from one to the next.
While Trader Joe's offers fewer products than a traditional supermarket, the chain's packed shelves give a sense of"joyful abundance.". And while non-brand-name products at most supermarkets are often shunted to the side in favor of their name-brand counterparts, at Trader Joe's their products are front and center in unique, eye-catching packaging.
Indeed, products like Trader Joe's Dark Chocolate Peanut Butter Cups, Peanut Butter Filled Pretzel Nuggets and Unexpected Cheddar are among the chain'sWhile every Trader Joe's is unique, Averbach says they all have certain things in common when it comes to their designs. By turning each store into an eclectic, interesting place to browse, Trader Joe's encourages shoppers to look around and find something they might like.
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