Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally
Photo Illustration: Variety VIP+; "Saw X," "The Hunger Games: The Ballad of Songbirds & Snakes," "Expend4bles" courtesy of Lionsgate
Fine-tuning a video generation model still isn’t immune from copyrightability or infringement concerns of using AI models “We are partnering with Lionsgate to create custom models and tools they can then use in whatever their pre- or post-production lifecycle of a movie or a show,” Runway CEO and co-founder Cristóbal Valenzuela told VIP+.
Fine-tuning to have exclusive video models trained on owned content IP is likely proceeding across the industry, as each studio races to gain production efficiencies from gen AI. Six major Hollywood studios are pursuing video model fine-tuning, a source told VIP+.
It might be more likely for a fine-tuned model to be tasked with creating non-actor visuals, such as virtual backgrounds or expensive CGI shots that would normally fall to VFX, as VIP+ previously argued in ourImportantly, studios likely see fine-tuning an AI model exclusively for internal use as a preferable alternative to licensing their IP for general model training, as VIP+ has also
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