Artificial Intelligence research firm Runway will create a new A.I. model 'customized on Lionsgate’s proprietary catalog'
centered around the creation and training of a new AI model, customized on Lionsgate’s proprietary catalog.”
What does that mean, exactly? Well, your guess is as good as any; there aren’t many details about what, specifically, the model will do.emphasizes no less than three times that this partnership is meant to “augment” the work of filmmakers and creatives. Runway says the model will generate “ cinematic video that can be further iterated using Runway’s suite of controllable tools.” And as we all know, there’s nothing creatives love more than augmenting their work through further iteration. Augmenting through iteration is the wellspring from which all great films are born!Lionsgate Vice Chair Michael Burns claims that “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process,” whichbe true.
Over a year ago, I told you that I assumed the studios were NOT sending lawyers to the #AI companies over their models injesting their copyrighted films, because they wanted their own custom versions. Well, here you go,” Justine Bateman, one of the loudest anti-A.I. voices in the industry, reacted to the Lionsgate news
Lionsgate has partnered with Runway. I wonder how the directors and actors of their films feel about having their work fed into the AI to make a proprietary model. As an artist on The Hunger Games? I’m pissed. This is the first step in trying to replace artists and filmmakers.Lionsgate can go fuck themselves for this one.
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