WeWork's earliest sales efforts involved pitching random people at Starbucks and poaching competitors' customers with offers of free rent, new book reveals
When it first started recruiting tenants, WeWork pitched people at Starbucks, a new book reports.Eliot Brown and Maureen Farrell broke down WeWork's early sales strategies in their new book.In its early days, WeWork employees would often recruit new customers by pitching the idea behind the company to random people at Starbucks, a new book reveals.
"Hi, do you come in often?" Skye told the authors she would say before launching into a carefully crafted pitch."Offices are just $650 a month." Former WeWork CEO Adam Neumann was far from subtle when it came to competing against companies like Regus and Industrious in the community office sector. WeWork promises it will finally be profitable by the end of 2021. Experts think the projection 'feels a bit aggressive.'
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