When Lee Kim started walking around in a homemade, architectural hat, people stared, smiled, snickered, and side-eyed. A new documentary follows her year-long social experiment. Watch here.
Lee Kim’s hat project led to a kind of engaged urban connectivity that she hadn’t felt in years.
One day in May of 2017, a woman named Lee Kim got a Facebook notification alerting her that it was her friend Tracy Brandenburg’s birthday. Kim, who lives in the leafy Bronx neighborhood of Edgewater Park and works designing conference experiences at Pfizer, suddenly felt awful. She had forgotten to get Tracy a gift or a card or even to give her a courtesy call.
The filmmaker Emily McAllister met both Kim and Brandenburg in another “Design Thinking” workshop and stayed in touch. After Kim began the Wearable Tracy project, she started anaccount to document her hat menagerie, and McAllister quickly saw that there could be a colorful film to be made that chronicled the experiment. “It just felt like I couldn’t sit on the sideline anymore,” McAllister told me. “I had to jump in and be the person to help her tell her story.
Kim intended to quit the Wearable Tracy project after a year, but her daughter implored her to keep going. By spring of last year, when thehit New York, she had made more than nine hundred different crowns. Then, on March 10th, she stopped. She wasn’t going into work anymore, and she did not see the point of making the hats just to wear them at home on her couch. It was her daughter, Hannah, who again implored her to push through the inertia.
As we begin to emerge from a year of isolation and stretchy pants, the arc of “Wearable Tracy” feels like a subtle road map for how to reconnect, both emotionally and sartorially. In the aftermath of a terrible year, why not take a bold risk, or at least pursue a minor adventure, in your clothes? It does not have to be a pipe-cleaner hat to be a conversation piece—it can be the silver dress at the back of your closet, or the loud tie, or the beat-up denim jacket with punk-rock patches on it.
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