What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.
The Boring Company describes the scent as"the essence of repugnant desire" which sounds, well, repugnant. At the same time, Musk'ssuggests that Burnt Hair recreates the smell of a candle on the dinner table"without all the hard work," which doesn't sound that bad. It isn't clear if Boring partnered with a perfumer to concoct its potion, or if it brewed up the batches itself. Boring didn't respond to Insider's request to explain.
In order to keep our study as objective as possible we conducted a blind scent test. We sprayed the perfume on strips of paper and asked members of Insider's newsroom to give it a whiff and tell us their thoughts before we revealed what it was.Several staffers said the scent reminded them of cigarettes.
"Wait, is there a smell on here?" he asked. Once he took a second whiff, though, he changed his mind."Maybe there is, I can't tell. It smells like burning cardboard, like when you put a pizza box in a campfire." For others, the scent brought to mind some pretty specific scenarios. We heard everything from"old lady in church" and"BO" to"wildfire in Colorado kind of vibes."
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