Respondents thought his Twitter purchase is a distraction.
of thousands of Model 3 owners presents a conflicted view of Tesla and its CEO Elon Musk, suggesting that while owners are happy with their cars they’re souring on Musk himself. The survey, which asked 5,000 Model 3 owners a series of questions about their vehicles and views on Tesla and Elon Musk more generally, followsPerhaps the most interesting aspect of the survey is the divergence in opinion on the Model 3 itself, versus the man whose name is so closely intertwined with the Tesla brand.
reports that “the steepest change of opinion was the drop in Musk’s approval.” Respondents said they agreed that he should stop tweeting and stay out of politics. People were particularly wary of his purchase of Twitter , which a majority agreed had been a “distraction” from his work at Tesla. When people had decided to sell their Tesla and switch to another brand, “disapproval of Elon Musk” was cited as the most popular reason.
People’s perception of Tesla’s customer service improved if they accessed it online or via Tesla’s app, but declined via phone. Once Tesla actually worked on their car, a majority of owners were satisfied. The Model 3’s brakes and chassis were rated as its most reliable component, followed by battery and drive-system. Exterior reliability was lowest, with paint chips and scratches being the most common complaints.calls “the first major driver assessment of Tesla’s autopilot software.” A majority of customers think the “Full Self-Driving” feature was worth the price they paid for it, and think that Tesla is on the right track with its approach.
The survey paints a nuanced view on the attitudes of Tesla owners who are happy with their cars and the company, but frustrated at the behavior of its CEO.
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