Acast will work on podcasts from the Food Network, Animal Planet, Discovery Channel and more.
“Our experience with Acast and their technology-driven approach to monetizing and growing audiences for our true crime content with Investigation Discovery was a proven success, making it easy to choose them as a partner to represent the rest of our select slate,” said Lisa DeCanio, vice president of podcasts at Warner Bros. Discovery.
This comes as Acast has struck similar partnerships with companies including BuzzFeed, The Economist, Daily Beast, BBC and A+E. Veronika Taylor, senior vice president of the creator network at Acast, notes that media and entertainment companies make ideal partners because they know their brands and are good storytellers, while Acast can assist with expertise on the podcasting ecosystem.
“I know that advertisers are looking for that type of kind of brand-safe media company content and there’s not a lot in the spaces that a lot of brands are really great at, so I think HGTV Food Network, Animal Planet are all wonderful kind of brands and verticals to grow in the audio space,” Taylor said of the Warner Bros. Discovery partnership.
Acast also struck a recent partnership with podcasting network Luminary, in which Acast will provide wider distribution and exclusive monetization for five of Luminary’s original podcasts.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A Rick and Morty Movie Is Being Eyed at Warner Bros. DiscoveryIn a new chat with Dan Harmon, the Rick and Morty co-creator admits a feature film has been [...]
Read more »
German Screenwriter Anika Decker Wins Residual Lawsuit Against Til Schweiger, Warner Bros.A Berlin court ruled Decker did not receive fair payment for the blockbuster success of Schweiger's 'Rabbit Without Ears' comedies, which she co-wrote.
Read more »
Warner Bros. Lifts Suspension of Overall Deals for Greg Berlanti, J.J. AbramsMindy Kaling and Chuck Lorre are also among the showrunners whose deals have been restored.
Read more »
Warner Music Group CEO Says We Should Embrace AI in the Music IndustryIn a time when AI has run rampant in several industries, Warner Music Group CEO Robert Kyncl says the music industry should brace for impact.
Read more »
How Ringling Bros. and Barnum & Bailey is reinventing the circus: No animals, lots of authenticityHow do you make the Greatest Show on Earth even greater? That's the challenge facing the Ringling Bros. and Barnum & Bailey circus as it prepares to re-open after a six-year hiatus. The reimagined Ringling show kicks off on Sept. 29 in Bossier City, La. and then criss-crosses the country over the next two years, visiting upwards of 50 cities, including stops in Brooklyn, N.Y., Columbus, Ohio and Tuscon, Ariz. (Visit the official Ringling site for dates and ticket information.)
Read more »
How Ringling Bros. and Barnum & Bailey is reinventing the circus: No animals, lots of authenticityHow do you make the Greatest Show on Earth even greater? That's the challenge facing the Ringling Bros. and Barnum & Bailey circus as it prepares to re-open after a six-year hiatus. The reimagined Ringling show kicks off on Sept. 29 in Bossier City, La. and then criss-crosses the country over the next two years, visiting upwards of 50 cities, including stops in Brooklyn, N.Y., Columbus, Ohio and Tuscon, Ariz. (Visit the official Ringling site for dates and ticket information.)
Read more »