In a time when AI has run rampant in several industries, Warner Music Group CEO Robert Kyncl says the music industry should brace for impact.
“You have to embrace the technology, because it’s not like you can put technology in a bottle…like the genie is not going back in,” Kyncl said, as quoted by the outlet.An issue that’s top of mind for creatives in this day and age is protecting themselves from AI ripping off their work. Kyncl cited his time at YouTube, during which he served as the company’s chief of business for over a decade.
“We built a multi-billion dollar business [at YouTube], which now is a multi-billion dollar business per year,” Kyncl said. “It was an incredible revenue stream for everyone. AI is that, with new super tools. We need to approach it with the same thoughtfulness and we have to make sure that artists have a choice.”
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