Inside Walmart's thriving TikTok account, which has over 127,000 followers and is luring a new generation of Gen Z shoppers to the superstore
In addition to Durkin, the people behind Walmart's TikTok account are mostly millennials who represent diverse gender identities and work in the Hoboken, New Jersey, or Bentonville, Arkansas, offices.
"We know the people who work in our stores are beloved members of their local communities," Durkin wrote. "So whenever we can, we want these associates to be the stars of the show."
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