A pediatrician posted a TikTok encouraging vaccination. It went viral in less than 24 hours. And within 48 hours came the backlash from hundreds of thousands with the anti-vaccine movement.
, when widespread distrust of the pharmaceutical industry and the belief that vaccines can lead to autism in children led to a measles outbreak.Commenters across Baldwin’s social media platforms insulted her, referred to vaccines as “poison” and suggested Baldwin was being paid to promote vaccination. One commenter wrote, “Dead doctors don’t lie.” People then flocked to her Yelp and Google Review pages, leaving one-star reviews in an attempt to sabotage Baldwin’s ratings.
“I think in this day and age, Google reviews and Yelp reviews are king,” Baldwin told The Enquirer. “And I think that that is the goal for a lot of these people: to hurt my livelihood, to damage my reputation because I believe something different than they do. And it is frightening.” By Tuesday, people started calling Baldwin’s practice and harassing the staff. When a woman called on Wednesday threatening to “shut the practice down,” the office had to call the police. Deerfield Township police, where Baldwin has a satellite office, said they're investigating.
Baldwin reached out to Todd Wolynn, a colleague she had met a couple of months earlier at an event in Columbus and CEO of a pediatric practice in Pittsburgh. Wolynn had dealt with his own intense online backlash from the anti-vaccine movement two years prior and started the organizationThat group's mission is to help health care professionals fight off globally coordinated attacks from the anti-vaccine movement.
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